East End Cupcakes, Portland

East End Cupcakes is relative new to the Fore Street Portland scene and competed on Cupcake Wars. How does the cupcakes stack up? My single sample was luscious and a little cup of pleasure.

As I carried my pink cupcake box while shopping in hopes to prevent any frosting damage before consumption, there was an evident following within the community. Store owners took notice of the pink box and commented on how much they love East End Cupcakes and shared what is their favorite flavor. The majority stated they enjoyed salted caramel.

I love the fuffy swirl on the store front logo. The swirl looks very generous, bountiful and fun.

Upon entrance, my eyes immediately drew towards the pink C lighting, chalk board and pink velvet couch.

The cupcake mobile and art displays the owner’s creative and fashion driven eye.

It was difficult to select just one cupcake flavor amongst a tantalizing options including Pear with Honey, Lime Cupcake with Coconut buttercream & shaved toasted coconut, Chocolate cupcake with Peanut Butter frosting, Bacon Cupcake with maple syrup frosting and Vanilla bean cupcake with Strawberry frosting. Inevitably, I chose the Chocolate Cupcake with Sea Salted Caramel buttercream.

My sea salt caramel chocolate cupcake frosting top was not unscathed after shopping Despite its less attractive looks, it was decadent.  The light butter cream was not sickeningly sweet, a perfect consistency and was a nice compliment to the cake.

The fudgey chocolate cake was unbelievable and my favorite part. The only aspect missing was a touch more sea salt and it would be the perfect sea salt cupcake. In fact, I would prefer it over Lulu’s sea salt cupcake.

East End Cupcakes on Urbanspoon

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